Shopper Data

Shopper data provides brands with valuable insights into customer behavior. It enables precise segmentation based on purchasing habits and preferences, allowing marketing strategies to be tailored effectively. In a competitive market, this data is indispensable for predicting trends, enhancing the customer experience, and building long-term loyalty.

The Issue with most Shopper Data

Over the years, various suppliers have developed solutions to gather rich and reliable shopper data, typically by recruiting representative panels willing to report their grocery purchases. While widely used, these methods face significant quality challenges. Additionally, the high costs of setup and maintenance create barriers to innovation and competition in the market, leading to persistent issues that require a different approach:

Sampling Bias

Most methods that are used collect data from a panel of selected households, which may not represent the entire population accurately leading to skewed insights, especially for niche or emerging customer segments not well-represented in the panel.

Task Learning

From academic research we know that active participation influences behaviour, especially when it comes to price-based decision. Respondents in panels that have to give price information for every purchase they make are much more sensitive towards pricing and promotions.

Coverage

When respondents must scan all their purchases after the shopping trip, we know that they tend to miss out the small in-between trips. The daily trips and the on-the-go trips are mostly forgotten. This means that coverage is limited, and shopper data is limited to the bigger shopping trips.

Real-time Data Collection

The new technology provides immediate feedback on consumer purchasing habits by collecting data directly from users’ digital receipts. Unlike traditional approaches, which often relies on periodic surveys or panels that can take time to compile and may introduce recall bias, this solution delivers real-time, accurate insights into spending habits. Users can track their spending instantly, making the data more relevant and actionable for businesses looking for current market trends.

A New Era of Data Collection

Over the past years a lot of technological developments, machine learning and AI made it possible to revolutionise the market for shopper data. Advanced digitalised markets are the front runners in these developments. This new technology offers several key advantages over traditional approaches, making it a better choice for consumers and businesses in terms of data collection, personalisation, and ease of use. The following elements need to be considered when looking at this new technology:

The Role of Spenderlog Technology in Shopper Data

The new technology stands out for its real-time, detailed data, user engagement, and a more personalised, transparent approach compared to more traditional methods. Because Denmark has been a front runner in the digitalisation of the retail landscape a lot of these new companies has started activities in Denmark.

Spenderlog technology was the first company that started activities in Denmark and for that reason the prototype for all other followers. DVJ Insights bought this technology and integrated it in their overall philosophy on shopper research and shopper insights.

Spenderlog app displaying a spending summary with percentages for the last 3 months, categorized by Meat and Fish, Milk and Y

Spenderlog app showing total spending over time with a bar chart and categorized breakdown including Meat and Fish, Fruits an

Spenderlog app listing itemized receipts with product details, prices, and discounts for purchases at a supermarket.

Spenderlog app screens for fetching receipts and comparing spending with others.

DVJ Insights’ Commitment to Shopper Data Innovation

Over the last 18 months, DVJ has invested a lot of time and energy to bring Spenderlog technology to the next stage and fully integrate it into our shopper domain. Therefore, we are more than proud to launch our shopper data portfolio in the Nordic markets. The Nordic market is the first region for this launch, because of its infrastructure, the digitalisation of the retail landscape and the lack of a harmonised solutions.

The Nordic countries—Denmark, Sweden and Norway share strong economic ties, yet each market has unique consumer behaviours, cultural nuances, and regulatory environments. What these markets have in common is the digitalisation of the retail landscape which creates a perfect infrastructure for launching technology that is based upon digital receipts.

Also important is that at this moment there is no harmonised availability of shopper data in all four markets. Having full coverage across all Nordic markets is crucial for businesses aiming to succeed in this region.

Comprehensive Market Coverage Across the Nordic Region

DVJ has launched Spenderlog technology in all 3 markets, ensuring comprehensive market coverage. This means that every brand can gain deep insights into regional variations, allowing for more tailored marketing strategies and optimised product offerings. Full coverage also enhances competitiveness, enabling companies to identify and capitalise on emerging trends across the entire Nordic region, ensuring sustained growth and relevance in these interconnected markets.