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By: Tom Mabon Now, I know that ad pre-testing is nothing new. And that in a world where it’s imperative to write current [...]
In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: [...]
Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers [...]
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