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To achieve growth, research and analysis must change and give more insight into the why

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Our CEO Lucas Hulsebos talks, and DVJ Insights in the news.

1910, 2017

A plea: Stop comparing rhinos with unicorns

By: Tom Mabon Now, I know that ad pre-testing is nothing new. And that in a world where it’s imperative to write current [...]

1107, 2017

BrandReality; understand the power of the brand through insights on the Category Entry Points

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: [...]

607, 2017

Natural Exposure to Advertising Should be the Default Mode for Testing

Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers [...]

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