Holistic research solutions

Our holistic portfolio for realising growth

Brand & Communication

Brand Reality
Reality Analytics
Ad Reality

Innovation

Concept Optimizer
I-HUT
Idea Generation

Shopper

Customer Journey
Shelf Optimizer
Shopper Mission Study

Vision

To achieve growth, research and analysis must change and give more insight into the why

Better surveys

Integration of all data

Scientific basis

Embedded Research

Why clients choose our approach

Our approach? We listen you. We use relevant science. We use our common sense. We use our experience. We innovate. All for brand growth. See it for yourself!

Integrating survey & non survey data

Why focus groups do not always help.

The true value of free associations

Why predefined statements are giving us wrong clues.

The concept of story telling techniques

How storytelling tells us more than just a story.

The value of unforced exposure

Why we test using stimuli in a way we are using it at home

Always on. Always up to date.

Our CEO Lucas Hulsebos talks, and DVJ Insights in the news.

612, 2018

Top and Tail Media Buys

Column Simon McDonald – Managing Director UK Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is [...]

512, 2018

Conquering the land of CEP’s

Blog Roderik Sorbi – Senior Consultant Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you [...]

312, 2018

RPS+ Creative element

Case Study - Can we integrate the creative strength in media optimization? DVJ developed a new innovative measure for media contacts to analyse the impact [...]