Holistic research solutions

Our holistic portfolio for realising growth

Brand & Communication

Brand Reality
Reality Analytics
Ad Reality

Innovation

Concept Optimizer
I-HUT
Idea Generation

Shopper

Customer Journey
Shelf Optimizer
Shopper Mission Study

Vision

To achieve growth, research and analysis must change and give more insight into the why

Better surveys

Integration of all data

Scientific basis

Embedded Research

Why clients choose our approach

Our approach? We listen you. We use relevant science. We use our common sense. We use our experience. We innovate. All for brand growth. See it for yourself!

Integrating survey & non survey data

Why focus groups do not always help.

The true value of free associations

Why predefined statements are giving us wrong clues.

The concept of story telling techniques

How storytelling tells us more than just a story.

The value of unforced exposure

Why we test using stimuli in a way we are using it at home

Always on. Always up to date.

Our CEO Lucas Hulsebos talks, and DVJ Insights in the news.

1910, 2017

A plea: Stop comparing rhinos with unicorns

By: Tom Mabon Now, I know that ad pre-testing is nothing new. And that in a world where it’s imperative to write current [...]

1107, 2017

BrandReality; understand the power of the brand through insights on the Category Entry Points

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: [...]

607, 2017

Natural Exposure to Advertising Should be the Default Mode for Testing

Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers [...]