Holistic research solutions

Our holistic portfolio for realising growth

Brand & Communication

Brand Reality
Reality Analytics
Ad Reality

Innovation

Concept Optimizer
I-HUT
Idea Generation

Shopper

Customer Journey
Shelf Optimizer
Shopper Mission Study

Vision

To achieve growth, research and analysis must change and give more insight into the why

Better surveys

Integration of all data

Scientific basis

Embedded Research

Why clients choose our approach

Our approach? We listen you. We use relevant science. We use our common sense. We use our experience. We innovate. All for brand growth. See it for yourself!

Integrating survey & non survey data

Why focus groups do not always help.

The true value of free associations

Why predefined statements are giving us wrong clues.

The concept of story telling techniques

How storytelling tells us more than just a story.

The value of unforced exposure

Why we test using stimuli in a way we are using it at home

Always on. Always up to date.

Our CEO Lucas Hulsebos talks, and DVJ Insights in the news.

810, 2019

The increased importance of social media in advertising

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play [...]

810, 2019

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where [...]

210, 2019

The 3 sins of purchase intent

Blog Roderik Sorbi – Senior Client Consultant These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, [...]