Holistic research solutions

Our holistic portfolio for realising growth

Brand & Communication

Brand Reality
Reality Analytics
Ad Reality

Innovation

Concept Optimizer
I-HUT
Idea Generation

Shopper

Customer Journey
Shelf Optimizer
Shopper Mission Study

Vision

To achieve growth, research and analysis must change and give more insight into the why

Better surveys

Integration of all data

Scientific basis

Embedded Research

Why clients choose our approach

Our approach? We listen you. We use relevant science. We use our common sense. We use our experience. We innovate. All for brand growth. See it for yourself!

Integrating survey & non survey data

Why focus groups do not always help.

The true value of free associations

Why predefined statements are giving us wrong clues.

The concept of story telling techniques

How storytelling tells us more than just a story.

The value of unforced exposure

Why we test using stimuli in a way we are using it at home

Always on. Always up to date.

Our CEO Lucas Hulsebos talks, and DVJ Insights in the news.

1012, 2019

Brand Growth starts with personal growth

Column Lucas Hulsebos – CEO DVJ Insights The last few months have been special for DVJ. The Brand Growth study that we conducted in the [...]

912, 2019

The real danger of wear-out: stopping too early

Blog Jori van de Spijker – Practice Lead Brand & Comms “Is our commercial experiencing wear-out?” is a question I come across often. The threat [...]

2211, 2019

Have you heard of the Zeigarnik effect?

Blog Lisette Kruizinga - de Vries - Methodologist On November 14, I went to a RuG CIC seminar on nudging. When I arrived, the path to [...]