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To achieve growth, research and analysis must change and give more insight into the why

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Our CEO Lucas Hulsebos talks, and DVJ Insights in the news.

103, 2018

Marieke van Echtelt will be the first MD at DVJ Insights

As of 1 March, Marieke van Echtelt will assume the position of new Managing Director at DVJ Insights and Novio Research in the Netherlands. This [...]

1402, 2018

Let’s raise a glass to the resurgence of alcohol

By Tom Mabon – DVJ Insights UK Anyone who has been on news websites or social networks in the last year, will have seen a dramatic rise in the headlines stating that certain activities were in decline, or in more sensational articles, maybe even dead. There’s even a suggested Google search of “millennials are killing”, a search which generates 2.1 million results, and proclaims the death of everything from bars of soap to playing golf. According to recent press, the current topic lying in the path of this destructive trend is the consumption of alcohol. A threat that I was very concerned about. […]

1107, 2017

BrandReality; understand the power of the brand through insights on the Category Entry Points

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: [...]

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