Way of Working
At DVJ, we combine a unique "mass qual" philosophy with excellence at every stage of the research process. Our team of senior experts leverages deep research knowledge and extensive experience to ensure high-quality support for our clients. Driven by a commitment to quality, our approach is guided by strong research principles and a well-organized structure. This ensures we deliver actionable insights that are strategically aligned with our clients' growth objectives.
Our Mass Qual Philosophy
DVJ was founded from a deep passion for research and a commitment to making insights more impactful and actionable. This dedication to innovation led the MOA jury to name DVJ “Agency of the Year,” recognising our continuous integration of groundbreaking techniques into established research methods. Our approach to questionnaire design blends techniques from quantitative, qualitative, and registration research to provide a holistic view of consumer behaviour.
Central to our approach is our MassQual question methodology. Rather than relying on predefined answers, we ask respondents to express their stories and emotions in their own words, allowing us to capture authentic insights that would otherwise remain hidden in traditional quantitative methods. By applying specialised analysis techniques to these responses, we are able to quantify emotions and narratives, transforming rich qualitative data into actionable insights.
Our partnerships with universities, interviews with marketing leaders, and learnings from previous projects continually enhance our techniques, making DVJ’s tools more precise than traditional market methods. This commitment ensures that our clients receive deeper, more nuanced insights, empowering them to make data-informed decisions that drive growth.
Methods & Techniques
Marketing Mix Modelling
Techniques that are used to connect data. We use different complex statistics.
Explicit Techniques
Question techniques which reveal conscious behaviour. Through different swipe techniques and visualisations more fun to fill in.
Projective Techniques
Techniques where we measure what people think. Storytelling is used by DVJ as a response mechanism on insight, positioning and ideas.
Registration Techniques
Techniques where we focus on registering behaviour. This is developed for measuring the media behaviour (zapping away, scrolling, clicking, browsing, etc) and measuring viewing behaviour (online eye tracking).
Visual Support Techniques
With these techniques we use visual support. Through letting people create visualisations, uploading them and as a cue for storytelling and associations.
Artificial Intelligence
We leverage Artificial Intelligence to enrich our questionnaires, analyses, visualisations and interpretations.
Qualitative Techniques
A technique where an open ended question is asked. The uniqueness of our way of working is that we can ask further by using our own classification and highlighting techniques within the story.
Implicit Techniques
These techniques are used to measure the unconscious behaviour of people. Examples are the IAT, the AAT, SCT and Instant Appeal test.
Process Quality
Conducting market research is a complex process that in many cases is organised as patchwork with many different departments involved. We know that every hand-over is a moment that quality goes down. At DVJ we have a strong commitment to harmonise this process where quality and added value are the leading principles. Our efficient processes enable us to dedicate more time to clients and remain competitive on costs, ensuring impactful results.
Centralised Global Approach
DVJ employs a centralized model, utilising a consistent software platform and a unified team. This approach ensures the highest quality standards, seamless project management, and comparability of results across all markets. Our team is truly global by combining more than 20 different nationalities.
Flexibility by One-team Principle
While standardisation is essential, flexibility is equally important. DVJ provides clients with adaptable processes and custom options for questionnaire design and reporting, allowing us to tailor insights to specific business needs. This is possible because all steps in the process are done by the same team.
Clear Process and Quality Checks
Our approach combines disciplined project cycles with strong project management expertise, resulting in an efficient, structured workflow from start to finish. Because there are no hand-overs, quality checks work different by utilising the true 4-eyes principles. This also means that results are leading for quality checks.
Panel quality is foundational to every research project. DVJ partners closely with top panel suppliers, ensuring a reliable and high-quality respondent pool. These partners are selected on global scope, multi sourced panels and technology to detect bots and fraudulent behaviour.
Panel Access & Sampling
Survey & Data Processing
DVJ’s surveys are device-adaptive, highly visual, and incorporate varied techniques, enhancing data quality, improving completion rates, and allowing for comprehensive data checks. We have integrated questionnaire design, translation and device control into one system, making sure that in global research all questionnaires are the same.
Data Quality Control
Quality control is embedded in every stage of our process, covering (1) questionnaire quality, (2) sampling, and (3) completed survey checks, including open-end responses, straight lining, drop-out rates, survey length evaluation, and bot detection. Based on generative AI, we have developed a unique quality score to understand respondents’ commitment to filling in questionnaires.
Team Structure
DVJ project teams consist of two roles ensuring highest quality in project management and insights. Research managers are responsible for all operational steps; consultants translate data into concrete insights. Project teams are supported by DVJ Centre of Expertise. We make sure that the team is seasoned and committed to our clients resulting in a true partnership.
All Inclusive
At DVJ we believe that our clients are looking for solutions and answers. That is why in every project we do not count the hours and stop if the maximum is achieved. This means that the costs are always for the full project. Our dedication is to answer the questions and not to bill the hours that we spend.
AI Embedded
AI is something that is fully embraced at DVJ and plays a vital role at every stage of the research process, from questionnaire development to the final interpretation of results.
In designing questionnaires, AI-driven tools ensure that survey questions are precisely crafted, and we know for sure that we only use validated scales by leading scientists. We have created an AI-bot that only uses the relevant marketing journals and combined with our own suite of solutions.
Once data is gathered, AI-supported algorithms streamline data cleaning, rapidly identifying and correcting inconsistencies, detecting anomalies, and filtering out irrelevant information. This ensures that datasets remain robust and reliable, ready for deeper analysis without the manual overhead traditionally required.
In the analysis phase, AI is further integrated into the creation of complex scripts that process and segment the data, accommodating intricate research requirements. These scripts, powered by machine learning, adapt to specific client needs, allowing the company to generate detailed, customised insights.
Finally, AI enhances the interpretation of results, providing statistical and predictive analysis that reveals patterns and forecasts potential outcomes. With AI support, these interpretations become more precise, allowing clients to make informed decisions based on highly accurate insights.
This comprehensive integration of AI, from questionnaire design to result interpretation, empowers the company to deliver high-quality, data-driven insights that elevate client strategies and decision-making.
Reporting
Not every report is designed the same, nor does every report serve the same purpose. In response, we have developed several reporting formats, aligned with FUA principles (Finding, Understanding and Action), to meet the current working methods of many of our clients. Our FUA-based way of working means that every result is interpreted and translated into actionable recommendations.
01
Benchmarks Integrated
To put results in perspective, DVJ uses a lot of benchmarks and norms that goes beyond the traditional way of comparing with an average. For all solutions we have looked at elements that drive growth. Our benchmarks are created to make sure that it is compared with a number that is necessary to drive impact. For all domains we have relevant and country specific benchmarks and norms available.
03
Insights Portal
Besides actionable recommendations, we know how important it is to get easy access to results. That is why we have created different online tools to make sure results are accessible 24/7 by everyone. Our online tools allow users to view results in an intuitive way. We have developed tools for access to all results in combination with specific dashboards.
02
Interactive Workshops
Designed to drive actionable outcomes, these workshops prevent the frustration of presentations that lack direction. Using our footprint model, clients leave with a clear roadmap for implementation, ensuring each insight aligns with Utilisation and Actionability. Our consultants are trained to host workshops at the beginning, during and at the end of a project.
04
Brand Dashboard
This unique dashboard combines our proprietary research with external data, featuring campaign evaluation and media planning tools. Footprint is reflected in the scope of included data sources, while Utilisation and Actionability guide the dashboard's practical design. It is the next step in dashboarding continuous research.
Our ISO Certifications
In today’s fast-paced data-driven world, maintaining high standards of quality in research is essential. For organisations like DVJ Insights, upholding rigorous quality standards is not just an expectation, it’s a commitment to delivering reliable insights while safeguarding client data. To ensure their work meets the highest standards, DVJ adheres to several key certifications:
ISO 20252: This international standard establishes a comprehensive quality framework, setting specific requirements for the design and execution of market research projects. Beyond individual project standards, ISO 20252:2019 demands that certified research firms maintain stringent quality control practices across their entire operation, ensuring consistency and reliability. DVJ’s compliance with this standard underscore its commitment to excellence, with a Statement of Applicability that reflects its dedication to quality assurance.
ISO 27001: Data security is as critical as the insights drawn from it. The ISO 27001 certification demonstrates our dedication to processing information securely. Every day, we handle various types of third-party information, treating data security with the highest regard to protect clients’ valuable assets.
ISO 26000: Beyond data and quality, DVJ is committed to social responsibility, as demonstrated by its alignment with ISO 26000. This standard offers guidelines on ethical responsibility, ensuring that we operate sustainable, fair, and transparent. It covers principles like accountability, transparency, and ethical behaviour, setting the foundation for DVJ to positively impact society and the environment in all aspects of its operations
By aligning with these standards, DVJ illustrates that quality is not just a component of their service, it is the foundation. On top of these ISO certificates, DVJ also is committed to ensuring that financial reports are accurate, transparent and compliant with regulatory standards. We are keen to include effective risk assessment and mitigation strategies to protect the company from unexpected financial losses or market shifts. Our quality in cash flow management enables a company to meet its short-term obligations while also investing in long-term growth opportunities.
