In research, general truths or assumptions are often used where much empirical research has already been done in the scientific community. In many cases, scientific research has shown that these principles rest on outdated information and should be replaced or refined. A well-known example is the sobering truth of “How Brands Grow”, but there are many more. At DVJ Insights, we call this “Reality Facts”. These facts are based on extensive scientific research and form the basis for the entire product portfolio.
Another way in which scientific knowledge is integrated in the organisation involves the research process. In research, we too often limit ourselves to one-dimensional statistics. Because we would like to obtain more information from the available data, we have completely integrated multidimensional statistics in the way we approach and analyse the available data.