University of Groningen and DVJ Insights strengthen their partnership

Utrecht 28th of February 2019, the University of Groningen – department Marketing of the Faculty Economics and Business Administration – and DVJ Insights are strengthening their partnership. This year a new PhD position will start: “Effectiveness of advertising within the new media context”, at the university in Groningen. This position will be financed by DVJ Insights, with the purpose of bringing science and practice closer together. And integrating these scientific insights into the methods of DVJ Insights. The subject of media and effectiveness is broad but was especially chosen to help clients better understand and optimise the effect of all channels.

From left to right: Marieke van Echtelt, Managing Director DVJ Insights, Mark Vroegrijk, Senior Methodologist DVJ Insights, Lucas Hulsebos, CEO DVJ Insights, Tammo Bijmolt, Professor University of Groningen, Maarten Gijsenberg, Associate Professor, Department of Marketing University of Groningen.

Lucas Hulsebos, CEO DVJ Insights: “Financing this PhD position is part of an extensive partnership. As an agency we have a lot of data and research that is not or barely being used by the academic world. By getting more out of this data, science can learn from it, and that is something we are very proud of as a research agency. It is a confirmation of what we have been seeing for years, that science needs to have a more prominent role in our research. With this position we want to integrate science in the presence and make it applicable to the daily practice. At the moment we are working hard on the next step, a science board to link science and practice even more.”

Tammo Bijmolt, Professor University of Groningen: “With this partnership we are better able to use what is happening in the business. We look forward to working with subjects that are relevant outside of the university and provide practice with valuable insights and inspiration.”

About the PhD position

DVJ Insights and the University of Groningen are looking for applicants with a Master of Science degree. Students with a quantitative-oriented background, e.g with an MSc in statistics, econometrics, data science, or marketing intelligence are invited to apply especially. It is a temporary position for a period of four years; leading to a promotion. The position starts on the 1st of September 2019.

About the University of Groningen

The University of Groningen is a research university with a global outlook, deeply rooted in Groningen, the City of Talent. Quality has had top priority for four hundred years, and with success: the University is currently in or around the top 100 on several influential ranking lists. The promotion assessment will take place within the Marketing department which belongs to the top-10 in Europe.