Column Marieke van Echtelt – Managing Director DVJ Insights

Let me introduce myself a bit more. I love working with complex (strategic) questions, and I love working with development. After years of experience working in media, advertising, (media) research and strategic matters, it was time for a new success story. This story began at DVJ earlier this year, where the MOA awarded us with the price for best Marketing Research & Analytics Agency of The Netherlands. The combination of the growth of DVJ, their unique vision on research and the fact that DVJ provide companies with all they need to grow, fits my drive and passion perfectly. My ambition is to help DVJ grow even further. And I will give it my all, just like my colleagues.

That’s why we’re so proud to be receiving the FD Gazellen 2018 award for being one of the fastest growing companies in The Netherlands. And we will continue this line of growth. To continue to advise our clients, with the best insights on how to grow. Did you know that 60% of marketers are not satisfied with the learnings they get from media data? This is one of the results from ‘De Grote Marketing Enquête’ (The Big Marketing Questionnaire). I will be presenting these and many more insights on how other successful companies grow, during ‘Het Grote Marketing Congres’ (The Big Marketing Congress) on November 13th, and I hope to see you there. I’m excited I get to share my love for research. And I’m proud to be in this story. After all, everybody wants to be part of a success story.