From Browsers to online buyers
- Adrian Sanger
- 19 feb.
- 4 min läsning
Reducing Friction in Online Shopping
Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to your home. So why does it go wrong so often? For many shoppers, the journey from browsing to buying is riddled with obstacles. Confusing menus, missing product details and clunky checkout processes frequently derail purchases.
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