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Gick med: 16 nov. 2023

Inlägg (24)

3 feb. 20255  min
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

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31 jan. 20254  min
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

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17 jan. 20255  min
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

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9 jan. 20256  min
Caroline Henneman – PassaSports
PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...

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2 jan. 20255  min
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

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29 dec. 20242  min
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...

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19 dec. 20244  min
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

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12 dec. 20246  min
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

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5 dec. 20244  min
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

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28 nov. 20245  min
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

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27 nov. 20241  min
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

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26 nov. 20245  min
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

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21 nov. 20245  min
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

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14 nov. 20244  min
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

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3 nov. 20243  min
DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

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31 okt. 20244  min
Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

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29 okt. 20249  min
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

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29 okt. 20244  min
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

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24 okt. 20244  min
Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

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29 sep. 20245  min
Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

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15 juli 20243  min
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

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19 feb. 20236  min
Nya möjligheter för varumärken genom CEP:er
Syfte med projektet:  Många välkända varumärken letar efter sätt att utveckla sitt varumärke och öka sin marknadsandel. Ofta är den...

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5 okt. 20212  min
Utnyttja AI för att identifiera CEP:er
Kundens utmaning För många varumärken är Category Entry Points ett viktigt verktyg för varumärkestillväxt. Att förstå vad som får...

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4 maj 20213  min
Förbättring av mental market share genom Category Entry Points
Kundens utmaning Vår kund, en global tillverkare inom FMCG-sektorn, sätter varje år ambitiösa tillväxtmål för sitt konfektyr- och...

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