DVJ Insights opens office in Germany

Utrecht, January 20th, 2020, DVJ Insights expands its growing business in Germany with the opening of an office in Hamburg. The market research and analytics agency located in the Netherlands and the UK, wants to be closer connected to the German market and current activities. The opening of the office is fundamental to meet the continuously growing and changing needs of clients in Germany. A German office also supports the European focus of the company.

DVJ Insights has grown considerably in recent years due to its brand growth related, innovative and holistic methods in research and data analytics. In 2018 the company was awarded the best marketing research and analytics agency and has won the FD Gazelle Award for one of the fastest growing companies in the Netherlands for the past two years. To serve the German market even better, the company is now opening an office in Hamburg. The launch also means that the brand growth study (a large-scale study amongst marketers on the ingredients for brand growth) will be extended to the German market.

Expansion in Germany

The German office will be led by Managing Partners Erk Maassen and Stephan Knäble who will be responsible for building the business in Germany.
With this, DVJ Insights has assigned two people with great experience who can mean a lot in the further development and growth. In the course of his international career – most recently as Commercial Director at GfK Germany – Erk Maassen has gained extensive experience in the contribution of analytics and data-driven marketing, to business success.
Stephan Knäble has contributed significantly to the market with the launch of the GfK Cross Media Link panel for the optimisation of cross media campaigns, and more recently as Global VP GfK-consumer panels, when it comes to innovative solutions for category- and shopper-management with the linking of data from surveys and buying behaviour.

The reason for Erk Maassen and Stephan Knäble to start for DVJ Insights:
“We both know from our recent experience that the German market is ready for a new approach in market research. We are both convinced that the DVJ Insights vision and approach fit the needs of German marketers and insights managers perfectly. We both like the academic foundation and the constant drive to do things better and more efficient. It is great to see that the solutions have real predictive value and drive ROI of research.”

Lucas Hulsebos, CEO DVJ Insights is very proud to see the company opening its doors in Germany: “It’s great to see how our growth as a company has led to the further expansion of our activities in Germany and Europe. With the opening of an office in Hamburg we are even better able to facilitate our German and international clients and projects with the help of a strong, driven and well-known team in the market. It also enables us to expand our Academic Board activities in Germany, as well as our Ingredients for Brand Growth Concept, which we will organise with our partner Werben & Verkaufen.”