Trix van der Vleuten
Head of Global Brands and Marketing Strategies
at Versuni (formerly Philips Domestic Appliances)
What can you expect?
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Brand Growth Event is an inspiring event where science and practice bring all the insights and learnings about the Ingredient of the year together.
- Online event
- This year´s theme is Corporate Social Responsibility
- Keynote speakers sharing their vision on CSR in relation to Brand Growth and how to succeed with CSR marketing strategies from different angles:
- The academic angle from science professor dr. Jenny van Doorn from Rijksuniversiteit Groningen who has expertise in service technology, customer engagement, sustainability, and food waste.
- Practitioner´s view by companies Tony’s Chocolonely and Versuni (formerly Philips Domestic Appliances) with successful approaches to CSR.
- Results from DVJ’s European CSR Brand Growth Study collected from more than 2,300 marketers and 3,000 consumers in 10 countries to discover how to integrate CSR into a winning brand strategy.
Marketing, strategic and science experts provide us with great practical learnings about Brand Growth, how companies can benefit society and the environment, and how to incorporate CSR strategy into marketing.
Keynotes
Bibianne Roetert
Marketing Manager at
Tony’s Chocolonely
Prof. dr. Jenny van Doorn
Professor at
Rijks University Groningen
Jori van de Spijker
Global Commercial Director at
DVJ Insights
Trix van der Vleuten
Versuni (formerly Philips Domestic Appliances)
Sustainability as an opportunity for growth
Trix van der Vleuten is a keynote speaker and supervisory board member who has held various commercial roles at multinationals and now serves as Head of Global Brands and Marketing Strategies at Versuni. Previously, she led innovative commercial programs for international companies such as KFC, KraftHeinz, FrieslandCampina, SABMiller and Pepsico. She is also a guest lecturer at Business University Nyenrode and SRM. She was previously included in the MT/Sprout Next Leadership 50 and the SER Top Women list.
Bibianne Roetert
Tony’s Chocolonely
Together towards 100% slave-free chocolate
Bibianne Roetert alias Princess Creatrix is a Marketing Manager for Benelux & Beyond at Tony´s Chocolonely, an impact company that produces chocolate. Tony´s is on a mission to make 100% slave-free chocolate.
Bibiane will explain how this all started. She will reflect on the success factors and the lessons learned over the years with a starting point that every company can be an impact company and make a difference in its production chain. While Tony’s works hard to remain a pioneer, Bibianne would like to take you through how your brand can change an industry too.
Prof. dr. Jenny van Doorn
University of Groningen
Sustainability sells! Doesn´t it?
Prof. dr. Jenny van Doorn is a professor of Services Marketing at the University of Groningen. Jenny has worked at the University of Groningen for the past 18 years, specializing in areas such as service technology, robotics, customer engagement, sustainability, and food waste.
She shares insights from science and her own research from recent years.
Jori van de Spijker
Results of the European Brand Growth Study
Jori van de Spijker, Global Commercial Director at DVJ Insights and Insights Professional of the Year 2021, presents the results of this year’s Brand Growth Study. The uniqueness compared to other years is that besides 2,300+ marketers, we interviewed 3,000+ consumers to learn about the different perspectives on this topic.
What are the most important ingredients for growth according to the market?
How do consumers perceive CSR strategies?
What brands do they consider to be successful?
How do marketers communicate CSR in their marketing strategy?
Lucas Hulsebos
Host of the event
Lucas Hulsebos is the CEO at DVJ. Lucas hosts the whole online event live from the studio in Amsterdam in which he interviews our keynotes and specialist about CSR, and how to implement CSR into the marketing strategy.
In two hours, you are up-to-date on the most recent insights and learnings concerning Brand Growth and the role of CSR.
