1500+ attendees in the past 3 years
What can you expect?
On April 11, 2024, the Brand Growth Event will bring together science and practice to share all of the insights and learnings about the Ingredient of the Year: Promotions.
- Online event (live streamed), 16:00-18:00 European time
- Keynote speakers sharing their vision on Promotions regarding Brand Growth:
- The academic angle from Professor Laurens Sloot, an international expert in disruptive retail forces like discounting, service retailing and digital concepts.
- Practitioner´s view of Rozmarijn Koppenaal from a successful local and global company Rituals and Mischa Coster, MA MSc – a behavioural psychologist at NIP.
- Presentation of the results of DVJ´s Brand Growth Study collected from more than 2,000 marketing professionals across 10 European countries and the US, to discover how to integrate Promotions into a winning brand strategy.
Stats from the past years
8,9/10 rating
(2023)
85% visit return rate
(2023)
8 events
Our keynotes!
Rozemarijn Koppenaal CMO & Marketing Director at Rituals
Rituals: Scaling up, while staying true to the small joys
Rozmarijn Koppenaal is a Marketing Director at Rituals, an experienced marketing executive, brand builder and sales accelerator in the FMCG area with a focus on beauty & lifestyle. She has a decade of experience in Procter & Gamble leading a global team for the perfume portfolio, as well as the Global Vice President of E-Commerce at Coty. Rozemarijn is also a skilled mentor, public speaker and provides training on leadership, marketing and wellbeing.
“We’re not here to sell you beauty. We’re here to make you feel good.”
If you ever walked into a Rituals store, then it’s likely that you have experienced this feel-good factor yourself. Founded in Amsterdam in 2000, Rituals has since emerged as a pioneering well-being brand across 36 countries with more than 1,100 stores, 3,900 shop-in-shops, 5 body spas and the world’s first Mind Oasis.
Rituals aim to be a forerunner in the luxury standard of bringing beauty and well-being together in a sustainable future. A big ambition, for a brand that is rooted in finding happiness in the smallest of things. Join Rozemarijn to hear more about this growth journey, and discover why some call it the biggest ‘small’ brand in the world.
Mischa Coster, MA MSc
The psychological effects of product promotions
Mischa Coster, MA MSc is a Behavioural Psychologist at NIP & Founder of Grey Matters & Co-founder of Guideology. Mischa Coster is a consultant, researcher, and public speaker in the area of media psychology and persuasion.
With his strong background in behavioural analysis, media effects, online (social media) marketing, behaviour change, and persuasion he offers valuable insights.
In his session, he will explore some frequently-used promotional strategies like pricing models, attention grabbers (’stopping power’) and social influence techniques like social proof and authority. His insights will help you better identify the persuasion strategy that is being used in a promotional campaign and thereby help you make better choices on improving your messaging in the future.
Professor Dr. Laurens Sloot
Unlocking the Promotion Paradox: The Surprising Effectiveness of Apparently Ineffective Promotions
Professor Dr. Laurens Sloot is the founder of EFMI Business School and a distinguished professor of Entrepreneurship & Retailing at the University of Groningen.
He is an international expert in disruptive retail forces like discounting, service retailing and digital concepts. Professor Sloot specializes in retail and brand positioning, focusing on the effectiveness of retail strategies, including assortment, pricing, promotions, and shelf presentation. He is the only academic ever chosen as ‘Food Manager of the Year’ by the Dutch food industry.
Jori van de Spijker
Results of the European and US Brand Growth Study
Jori van de Spijker, Global Head of Brand & Communication Domain at DVJ Insights and Insights Professional of the Year 2021, presents the results of this year’s Brand Growth Study in Europe and the United States to discover the role of Promotions as key drivers for successful Brand Growth from the perspective of 2,000+ marketers. He will answer questions like:
How to effectively integrate both promotions and brand building to ensure short-term revenue but also long-term brand growth?
What type of promotions and which channels do you use for promotions?
How do you measure the short- and long-term effects of promotions?
Watch the presentation of last year´s Brand Growth Study results
Lucas Hulsebos
Host of the event
Lucas Hulsebos is the CEO at DVJ. Lucas hosts the online event live from a studio in Amsterdam in which he interviews our keynotes and specialists about the role of Promotions and how to integrate Promotions into a successful marketing strategy.
In two hours, you will be up-to-date on the most recent insights and learnings concerning Brand Growth and the role of Promotions.
Visit Archive of last year´s CSR event
Last year, our Brand Growth Platform was dedicated to Corporate Social Responsibility. We focused on how companies can benefit society and the environment, and how to incorporate CSR strategy into marketing.
Marketing, strategic and science keynote speakers shared their vision on CSR in relation to Brand Growth and how to succeed with CSR marketing strategies from different angles:
- The academic angle from science professor dr. Jenny van Doorn from Rijksuniversiteit Groningen who has expertise in service technology, customer engagement, sustainability, and food waste.
- Practitioner´s view by companies Tony’s Chocolonely and Versuni (formerly Philips Domestic Appliances) with successful approaches to CSR.
