On the Insight show we are presenting how PPG Coatings has turned their innovation cycle into a more consumer centric approach. The key to this is listening better to the consumer. The story telling approach in combination with free association helps PPG in realizing better innovation and more in market success. In our white paper we explain why this approach works better.

Download our white paper here

For more information what story telling and free associations can do for your products regarding branding and communication, please contact simon.mcdonald@dvj-insights.com