Shopper Research
In the world of shopper behaviour, the ultimate goal is simple: understanding what makes it into the basket. Yet, relying on shoppers to recall their own behaviour often falls short—memory is simply too unreliable. That’s why we take a different approach: asking less and observing more.
Innovative Methodologies for Actionable Insights
By recreating the decision-making moment, we capture shopper choices in real-time, uncovering insights as they happen. We’re renowned for innovative methodologies such as MassQual, Predictive Analytics, and Findability, which deliver clear, actionable insights.
These best-in-class approaches allow us to decode shopper behaviour, empowering marketers to influence the path to purchase and drive meaningful brand growth.
Mapping the Shopper Journey
Our passion lies in helping brands and retailers truly understand the shopper journey—from the first trigger to the final choice. Our five core products—Pack Testing, POSM Testing, At-Shelf Navigation, Shopper Missions, and Shopper Journey—work seamlessly to map the entire path to purchase. By diving deep into category entry points, we reveal how decisions are made, using the language of the shopper and the context of the moment.
From Insights to Impact: Shaping Shopper Experiences and Brand Growth
Our insights lead to actionable outcomes across physical stores, e-commerce, and strategic boardroom decisions. Whether it’s improving pack design, refining POSM strategies, or uncovering compelling truths about shopping behaviour, we deliver impact at every level.
At the heart of everything we do is one simple truth: our insights don’t just sit on a shelf—they shape what’s on it.
