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The Brand Growth theme for 2023 is Corporate Social Responsibility.
This edition provides insights into the role of marketing for CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. The results of this large European Study among more than 2,300 marketers and more than 3,000 consumers in Europe, were presented at this year’s online Brand Growth Event.
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Learn what sets the winners apart
DVJ Insights’ Brand Growth Study consists of both quantitative and qualitative research. The quantitative survey among marketers and insights managers is conducted in over 10 European countries, among 2,300 marketing professionals and this year also among 3,000 consumers. By comparing responses from both consumers and marketers, we hope our data will result in interesting insights that could fill in some potential perception gaps. In addition to this quantitative research, DVJ Insights conducts hundreds of vision interviews throughout the year with Chief Marketing Officers and Insights Managers about what is happening in practice.
The theme for this year is the role of CSR in Brand Growth.
Our key takeaways are:
– Engage in CSR activities! Even if you are a small firm, think about what initiatives you can implement.🌎
– Only 56% of companies have a defined CSR strategy and 82% of the winning companies have integrated their CSR strategy into the marketing strategy.
– CSR has not only positive effects on the environment and society but also on customer satisfaction and loyalty.
– Recognise that CSR is not a sales initiative but still is valuable to bind people to the organisation.
Book a free session
DVJ Insights regularly organises sessions to share the winning strategies and insights obtained from both the qualitative and quantitative studies conducted on Brand Growth. These sessions are held in our offices in Utrecht, London, Helsinborg and Hamburg, but can also take place in-house or online.
Study 2022: The Moment of Truth
Last year’s study dived into how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy.
The study was held among 2,000 marketers and insights managers across 10 countries in Europe. Head to the page to download the 2022 Brand Growth Study Report.