Programme Brand Growth Event 2021

DVJ Insights presents the fifth edition of the Brand Growth Event on Thursday 30 September. The event, with last year’s keynotes by Mark Ritson and Les Binet, will once again be held virtually. International top speakers from practice and science will share their vision on brand growth concerning this year’s theme: Data-Driven Decision Making. With case studies from Facebook and Domino’s. Alongside the results of the Brand Growth Study. The annual survey among marketers and insights managers is conducted in 10 European countries this year, among 2,000 professionals.

After 2 hours, you will be up to date with the latest insights and learnings on brand growth in a data-driven world.

Konstanze Fichtner, Marketing Science Partner at Facebook, shares the role of data-driven decision making within one of the world’s largest tech companies. As Marketing Science Partner, Konstanze is responsible for Client Measurement in the DACH region, taking care of key clients in Europe, as well as strategic projects and Marketing Science industry collaborations in Germany.

Pat Nestor, Group Head of Strategy & Insights at Domino’s will share the role of data-driven decision making within Domino’s. Together with Nicky Claeys, Chief Commercial Officer Europe at Domino’s, they will provide a look into the brand growth of one of the biggest restaurant chains worldwide.

Prof. Dr Jaap Wieringa, Professor of Marketing Research in Business at the University of Groningen, brings in a scientific perspective. Jaap shares key learnings from science on brand growth and the role of data. Managing Consultant and Insights Professional of the year, Jori van de Spijker, presents the results of the Brand Growth Study among 2,000 marketers and insight managers across Europe.

Brand Growth Study

Jori van de Spijker, recently named Insights Professional of the Year, takes you through the most important results of the Brand Growth Study. The study focuses on how marketers define Data-Driven Decision Making and the most important KPIs and drivers for brand growth. But it also looks at the differences and similarities between B2B and B2C, the various countries, and what sets the ‘winners’ (best-performing companies) apart from the ‘losers’ (worst-performing companies). In addition to this quantitative research, DVJ Insights conducts hundreds of vision interviews throughout the year with Chief Marketing Officers and Insights Managers on what is happening in practice.

You can register for the event via this link.