What is the position of my brand in its category? What are the most important drivers for sales? Am I capable of distinguishing myself enough compared to my most important competitors? How efficient and effective are my marketing efforts? How are my campaign creatives evaluated? These are all important questions which should be continuously answered to make adjustments quickly.

DVJ’s Reality Analytics provides insights into the most important KPIs by using question techniques which are aligned with how the brain works. Through the integration of externals, it becomes possible to obtain crucial insights. Reality Analytics is an integral solution making it possible to monitor your brand and your most important competitors continuously, determining the impact of advertising creatives and optimising media deployment.

Our approach

DVJ’s Reality Analytics consists of monitoring the position of your brand and your most important competitors weekly. Next to that, we monitor the developments of important KPIs closely during campaign periods. Reality Analytics adds value to traditional tracking instruments by adding qualitative techniques to the setup, integrating external data sources and offering different reporting types which fit the wishes of different stakeholders in the organisation.

  • We connect brand, media and creation in an umbrella model, which means all marketing efforts can be monitored and adjusted closely.
  • We provide continuous insights into the position of your brand and that of your most important competitors.
  • We use qualitative techniques such as free associations and storytelling with which we bring brand, category or brand value to life.
  • We integrate survey data with other data sources, such as sales figures, media data and web analytics.
  • We provide a dashboard which, next to displaying the developments, is equipped with several tools making it possible to optimise media plans and evaluate campaigns.
  • We offer a worry-free operational process due to a strong centralised process without outsourcing.

Our deliverables

We have developed different types of deliverables that through Brand tracking continuously monitor the development of the position of your brand, gather the effects of your marketing efforts and acquire in-depth insights into the dynamic of your brand within the category,

  • An online dashboard with different monitoring and analysis functionalities.
  • Clear campaign scorecards which can be used in the weekly meetings with the media agency.
  • Periodic deep dives where a relevant theme is explored based on the collected data.
  • Our Senior Consultants add value to the interpretation and discussion with important internal and external stakeholders.

Your benefits from Tracking

  • Continuous insight into the position of your brand and the most important competitors.
  • Enrichment by adding additional question techniques, integrating external data sources and carrying out advanced statistical analyses.
  • Worry-free operational process due to a strong team of researchers and consultants.
  • More control over the optimisation of the ROI of your marketing efforts.