How can you best allocate your media budget throughout the year? What is the best strategy to be “always on”? When am I spending too much on media? And when am I not spending enough? Am I doing enough to break through the clutter? How can I use the strength of my creation in media planning? These are important questions when aiming to increase the ROI of your media efforts.

Optimising media efforts is complex because there are a lot of different channels and there isn’t one KPI which can be used to measure all activities. For that reason, DVJ’s Media Planning Simulator calculates a new KPI which connects all media efforts. It takes the strength of each medium type into account, how memory and the strength of a creation work. With this simulator we can determine how many efforts are needed per week to achieve optimum effect.

Our approach

DVJ’s Media Planning Simulator is based on an academically validated process to help complete and optimise your media strategy.

  • The study is based on academically validated principles, ensuring high predictability.
  • We start with an analysis of historic data through following three concrete steps: 1) calculating a new KPI which takes into account all efforts of your brand where the media plan will be used as a basis, 2) connecting this new KPI to different sources such as: sales, tracking KPI’s and other sources, 3) determining the optimal amount of efforts and contacts per week.
  • The output isn’t just an analysis, but also an actionable tool which can be used to analyse each media plan.
  • Due to the unique link with our pre-testing methodology, the strength of the creation can also be used in the calculation of each media plan.

Our deliverables

The media planning simulator is a practical instrument that can be used directly for the calculation of each media plan.

  • Review of historical data by using multiple complex statistics translated to practical insights.
  • An actionable tool where each media plan can be uploaded and calculated. Possibilities to easily finetune a plan and therefore work towards the best strategy for each plan.
  • The possibility to allocate your media budget in the best way throughout the year, and thereby create a successful “always on” strategy.
  • Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders.

 

Your benefits from Media Planning Simulator

  • Maximum efficiency from each media investment with the planning tool.
  • We look at all media, not just the individual operation of one channel.
  • Analysis of historical data with a direct link to sales or behaviour, translated to an easy-to-use planning tool.
  • Always a maximum ROI of all efforts.
  • Possibilities to incorporate all types of communication; not just Paid, but also Owned and Earned.