How can you optimise your marketing mix? Which activity helps you grow? How can you use data as effectively as possible? How can I optimise my marketing mix for growth? These are all important questions which relate to finding the right combination of resources to realise growth.

Marketing Mix Modelling at DVJ is more than just a statistic analysis. Naturally, it’s based on advanced statistics to estimate the impact of different marketing tactics on revenue, and therefore predict the impact of future tactics. Unique to DVJ’s approach is that we use new and better ways to connect different resources, making the predictive value higher and the efficiency of the analysis better.

Our approach

DVJ’s Marketing Mix Modelling project consists of different steps which together lead to recommendations on the distribution and deployment of resources.

  • The project is based on academically validated principles, ensuring high predictability.
  • The study is suitable for optimising the advertising mix and promotion tactics related to revenue or profit.
  • In addition to the allocation of resources, the total investment must be added. Distribution of resources is only relevant when efforts show returns.
  • An Marketing Mix Modelling project consists of a couple of steps which are carried out simultaneously, including the evaluation of all historic data and relations, the development of a predictive model and the development of a planning tool for future campaigns.

Our deliverables

An Marketing Mix Modelling project is of great strategic value and will, next to a lot of new insights, provide practical tools that can be used to plan better.

  • Review of historical data by using multiple complex statistics translated to practical insights.
  • Determining the optimal mix of all resources. We can delve deeper into every channel.
  • Next to the distribution of resources, we also provide an optimal range for all resources combined.
  • An actionable tool where each media plan can be uploaded and calculated. Possibilities to easily finetune a plan and therefore work towards the best strategy for each plan.
  • Our Senior Consultants add value in the workshop in the interpretation and discussion with important internal and external stakeholders.

 

Your benefits

  • Insight into the size and optimal mix of marketing resources to realise growth. The starting point is securing more sales and revenue.
  • By using a unique planning tool, maximum return is achieved from every media investment.
  • We look at all marketing resources with a direct link to sales or behaviour.
  • Always a maximum ROI of all efforts.
  • The unique addition of KPIs that integrate all efforts. This takes into account the operation of each channel, the memory and the strength of the creation.