How well do you know your consumer? Do you know which triggers lead to purchases in your category? Which online and offline touchpoints are used in the orientation process? On which parts of the consumer journey do you perform better, or not as well as your competitors? What is the most important Category Entry Points the consumer journey starts off with? How do you win the battle at the different moments of truth? These are all important questions in optimising the strategy which is used for communication and distribution.

DVJ’s Consumer Journey Study offers rich insight into the consumer journey of all consumers. No phase is forgotten in our model: from the first orientation to the next purchase. The combination of different techniques gives insight into how the strategy per phase can be optimised. A Consumer Journey Study – for every product – is unmissable to further develop your strategy.

Our approach

DVJ’s Consumer Journey consists of different academic perspectives and different implicit and explicit research techniques.

  • The study fits and is based on insights from the academic world (especially Ehrenberg-Bass and McKinsey’s circular model).
  • We use a large sample, so the volume of all triggers that can lead to purchasing are mapped out.
  • The sample is based on people in different phases of the purchase process so that both the orientation process and the actual purchase are analysed.
  • We offer deep insight into the most important touchpoints and obstacles in the consumer journey through qualitative techniques.
  • With our Decision Tree Method, we ask consumers to rank different elements in the consumer journey so the most important elements and valid moments in the consumer journey can be determined.
  • We provide in-depth insight into the 5 W’s and consumer segments which provide strategic insight into the brand and how to win the battle for consumers.

Our deliverables

A consumer journey study is of great strategic value and offers a large amount of qualitative and quantitative data. Our deliverables fit the needs of all stakeholders.

  • Due to the basis of academic principles, a broad reference is available to see the results in perspective.
  • Access to our Insights Portal where next to all quantitative data, all stories and free associations can be analysed from different perspectives.
  • The most important results are summarised in a compact PowerPoint presentation where we show the different journeys and identify possible obstacles using the FUA-method. This is complemented by the rich insight into all underlying data.
  • Our Senior Consultants add value to the workshop in the interpretation and discussion with important internal and external stakeholders.

 

Your benefits

  • Qualitative and quantitative insight into the entire journey.
  • Based on academic principles and therefore easily fitted.
  • Clear overview of the most important touchpoints in the orientation and purchase process.
  • In-depth insight into the 5 W’s and segments for concrete direction and optimisation.
  • All qualitative and quantitative results are available in a portal.
  • Clear presentations and workshops from our Senior Consultants to bring the consumer journey to life.