AI in retail. It’s the shiny new toy every marketer is desperate to flaunt.
Today, algorithms and predictive analytics promise to ‘revolutionise’ how we shop. But here’s the thing: for all the fanfare, many retailers are still struggling to get the basics right. Empty shelves? Clunky layouts? No AI in the world can fix that if you don’t have your act together first.
So before we hand over the keys to the geeks, let’s take stock of where AI is genuinely making a difference. Not in the hype, but in the practical, day-to-day mechanics of retail.