“Besides being CEO of DVJ I am also on the board of SIRE. SIRE wants to make people aware of difficult matters, and stimulate debate and interaction between people. We address topics in society that do not get enough attention. By creating campaigns, we make people more aware of the topics and it is our purpose to make society a little bit more beautiful. Every year we pick a topic, and we use a lot of research to see how relevant and important each topic is. Our recent campaign has the intention to avoid that polarization between people drifting them away from each other (polarization is not bad, but it should not lead to more distance between people). This is a relevant topic because more and more people have the feeling that polarization is growing and more importantly it means that people lose contact with family and friends. Research done by DVJ showed the importance and relevance of this topic and generated a lot of publicity for this recent campaign.
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