In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to transform its marketing strategies. In this insightful conversation with Frank Jobse, Digital Media and Commerce Measurement Lead for Nutrition at Unilever, he shares how the company is leveraging sophisticated data tools and navigating the challenges of balancing short-term sales with long-term brand growth. He further delves into Unilever's journey towards becoming a data-driven powerhouse, the ongoing integration of AI and automation, and the complexities of maintaining a cohesive marketing vision across a global organisation.