Every Step to the Sale
- Adrian Sanger
- Mar 10
- 4 min read
Decisions Decisions
Buying the usual is easy. It’s autopilot. But buying something new? That’s work.
You’re in the chilled drinks aisle, staring at a lineup of probiotic potions. You’ve heard they’re good for gut health maybe from a friend, a podcast, or some influencer who looks suspiciously well-lit. But which one? You don’t know the brands. One screams ‘science,’ another looks like a children’s yoghurt. Some promise immunity, others talk about ‘live cultures’ as if they’re running a science experiment.