Collaborative synergy: How DVJ Insights and VU University Amsterdam empower future marketers through real data and research innovationDVJ Research GroupApr 10, 20243 min readBy Lisette Kruizinga – de VriesWant to read more?Subscribe to dvj-insights.com to keep reading this exclusive post. Subscribe Now
By Lisette Kruizinga – de VriesWant to read more?Subscribe to dvj-insights.com to keep reading this exclusive post. Subscribe Now
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness