Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
- Jori van de Spijker
- 5. mars
- 5 min lesing
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its relatively small share of total ad spend (around 4.5%), OOH remains a unique and valuable medium, offering mass reach and repeated exposure. But what truly makes an OOH campaign effective? The answer lies not just in strong creative execution but also in the context in which an ad is placed.
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