The untapped potential of tag-ons: what every advertiser should know
- Jori van de Spijker
- for 5 døgn siden
- 5 min lesing
In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be noticed, but to be remembered.
Yet amid all the noise, one of the simplest, most effective tools for reinforcing memory often goes overlooked: the tag-on.
A short follow-up message, usually shorter, aired after a competing ad, and designed to reinforce or expand on the original message. It doesn’t shout. It doesn’t start from scratch. It builds quietly, efficiently, and with surprising impact.
While often treated as an afterthought, the tag-on deserves far more strategic consideration. Because as the evidence shows, it plays a very specific role in how advertising works on the brain—and on behaviour.
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