Consistency and Distinctiveness: The Balancing Act of Great Advertising

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges I see advertisers face is this: how to strike the delicate balance between being consistent and being distinctive.

Get it right, and your ad not only builds your brand but also cuts through the noise of today’s cluttered media landscape. Get it wrong, and you risk either being forgettable or utterly disconnected from your brand.

Vil du lese mer?

Abonner på dvj-insights.com for å fortsette å lese dette eksklusive innlegget.

Abonner nå