Closer to the people – How to improve the validation of Jobs-to-be-Done

Innovation Management with Jobs-to-be-done

“People don’t want a 1/4 inch drill; they want a 1/4 inch hole“. This famous quote by Theodore Levitt in 1962 shifted the focus of innovation from the products themselves to the jobs that customers are trying to accomplish, transforming the way companies think about product development.

Vil du lese mer?

Abonner på dvj-insights.com for å fortsette å lese dette eksklusive innlegget.

Abonner nå