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Caroline Henneman – PassaSports
P assaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it...
DVJ Research Group
10. jan.6 min lesing


Breaking Through the Ceiling: How OpenAI's O-Series Implements reinforcement learning in LLMS
What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...

Dennis Hulsebos
3. jan.4 min lesing


Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
DVJ Research Group
3. jan.5 min lesing


DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...
DVJ Research Group
30. des. 20242 min lesing


Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...
DVJ Research Group
20. des. 20244 min lesing


Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Martin Hellich
17. des. 20243 min lesing


Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...
DVJ Research Group
13. des. 20246 min lesing


The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

Adrian Sanger
10. des. 20244 min lesing


Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...
DVJ Research Group
6. des. 20244 min lesing


Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

Jori van de Spijker
3. des. 20244 min lesing


Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...
DVJ Research Group
29. nov. 20245 min lesing


DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...
DVJ Research Group
28. nov. 20241 min lesing


Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...
DVJ Research Group
27. nov. 20245 min lesing


Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...
DVJ Research Group
22. nov. 20245 min lesing


Preserving language and culture in a globalised world: How AI can break down language barriers without sacrificing identity
In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

Dennis Hulsebos
19. nov. 20245 min lesing


Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...
DVJ Research Group
15. nov. 20244 min lesing


Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Martin Hellich
12. nov. 20244 min lesing


DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...
DVJ Research Group
4. nov. 20243 min lesing


Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...
DVJ Research Group
1. nov. 20244 min lesing


Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...
DVJ Research Group
30. okt. 20249 min lesing
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