top of page

Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...
Martin Hellich
17. des. 20243 min lesing


Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...
DVJ Research Group
13. des. 20246 min lesing

The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...
Adrian Sanger
10. des. 20244 min lesing


Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...
DVJ Research Group
6. des. 20244 min lesing

Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...
Jori van de Spijker
3. des. 20244 min lesing


Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...
DVJ Research Group
29. nov. 20245 min lesing


DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...
DVJ Research Group
28. nov. 20241 min lesing


Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...
DVJ Research Group
27. nov. 20245 min lesing


Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...
DVJ Research Group
22. nov. 20245 min lesing

Preserving language and culture in a globalised world: How AI can break down language barriers without sacrificing identity
In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...
Dennis Hulsebos
19. nov. 20245 min lesing


Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...
DVJ Research Group
15. nov. 20244 min lesing

Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...
Martin Hellich
12. nov. 20244 min lesing

DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...
DVJ Research Group
4. nov. 20243 min lesing


Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...
DVJ Research Group
1. nov. 20244 min lesing

Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...
DVJ Research Group
30. okt. 20249 min lesing

Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
DVJ Research Group
30. okt. 20244 min lesing

Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...
DVJ Research Group
24. okt. 20244 min lesing

Computational thinking - beyond data scaling - expanding AI's cognitive horizon
Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...
Dennis Hulsebos
21. okt. 20244 min lesing

In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...
Martin Hellich
15. okt. 20243 min lesing

AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...
Adrian Sanger
7. okt. 20246 min lesing
bottom of page