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The untapped potential of tag-ons: what every advertiser should know
In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

Jori van de Spijker
21. apr.5 min lesing


Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

Jori van de Spijker
5. mars5 min lesing


Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

Jori van de Spijker
19. feb.3 min lesing


Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

Jori van de Spijker
3. des. 20244 min lesing


The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Jori van de Spijker
30. sep. 20243 min lesing
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