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Agentic Intelligence - From Prompted Response to Autonomous Action
We’ve grown accustomed to AI as a responsive tool, an intelligent mirror reflecting our queries. Ask, and you shall receive. But a subtle...

Dennis Hulsebos
for 47 minutter siden4 min lesing


The Polarisation of Nordic Grocery Shopping
An Ever-Changing Way to Shop Nordic grocery shopping used to be predictable. Not anymore One minute customers are filling their baskets...

Adrian Sanger
for 5 døgn siden3 min lesing


The untapped potential of tag-ons: what every advertiser should know
In today’s media landscape, attention is fleeting and memory is selective. With every second of airtime, brands fight not only to be...

Jori van de Spijker
21. apr.5 min lesing


Sanne Demir – De Combinatie Van Factoren
Brand activation is evolving, shifting from short-term sales drivers to essential tools for long-term brand growth. In this interview, we...
DVJ Research Group
18. apr.5 min lesing


Closer to reality - how to set the course for your new product ideas
The challenge of breaking through with new products Think back to your recent grocery shopping trips: If your answers suggest that only a...

Martin Hellich
15. apr.3 min lesing


DVJ Insights åpner nytt kontor i Norge
Det raskt voksende markedsanalysebyrået DVJ Insights har åpnet kontor i Norge for å støtte lokale kunder og styrke tilstedeværelsen i...
DVJ Research Group
7. apr.2 min lesing


Jörg Heinemann - Otto
As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...
DVJ Research Group
4. apr.4 min lesing


Deep Research: Unlocking Knowledge or Just Organising It Faster?
Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...

Dennis Hulsebos
24. mars4 min lesing


Compose for Success: How to Solve the Optimisation Challenge
Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

Martin Hellich
18. mars4 min lesing


Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...

Adrian Sanger
10. mars4 min lesing


Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...

Jori van de Spijker
5. mars5 min lesing


From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

Adrian Sanger
19. feb.4 min lesing


Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

Martin Hellich
19. feb.4 min lesing


AI’s New Challenger: How DeepSeek-R1 Is Reshaping the Industry
The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...

Dennis Hulsebos
19. feb.4 min lesing


Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

Jori van de Spijker
19. feb.3 min lesing


Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
DVJ Research Group
4. feb.5 min lesing


Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Martin Hellich
28. jan.6 min lesing


Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...
DVJ Research Group
27. jan.4 min lesing


Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
DVJ Research Group
17. jan.5 min lesing


The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Adrian Sanger
15. jan.3 min lesing
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