top of page

DVJ Insights åpner nytt kontor i Norge
Det raskt voksende markedsanalysebyrået DVJ Insights har åpnet kontor i Norge for å støtte lokale kunder og styrke tilstedeværelsen i...
DVJ Research Group
for 14 timer siden2 min lesing


Jörg Heinemann - Otto
As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...
DVJ Research Group
for 4 døgn siden4 min lesing

Deep Research: Unlocking Knowledge or Just Organising It Faster?
Information has never been more abundant, but the ability to extract meaning from it remains as elusive as ever. AI deep research tools...
Dennis Hulsebos
24. mars4 min lesing

Compose for Success: How to Solve the Optimisation Challenge
Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...
Martin Hellich
18. mars4 min lesing

Every Step to the Sale
Decisions Decisions Buying the usual is easy. It’s autopilot. But buying something new? That’s work. You’re in the chilled drinks aisle,...
Adrian Sanger
10. mars4 min lesing

Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...
Jori van de Spijker
5. mars5 min lesing

From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...
Adrian Sanger
19. feb.4 min lesing

Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...
Martin Hellich
19. feb.4 min lesing

AI’s New Challenger: How DeepSeek-R1 Is Reshaping the Industry
The world of artificial intelligence has long been dominated by a handful of tech giants, OpenAI, Google, and Anthropic, each competing...
Dennis Hulsebos
19. feb.4 min lesing

Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...
Jori van de Spijker
19. feb.3 min lesing

Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
DVJ Research Group
4. feb.5 min lesing

Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...
Martin Hellich
28. jan.6 min lesing


Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...
DVJ Research Group
27. jan.4 min lesing


Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
DVJ Research Group
17. jan.5 min lesing

The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...
Adrian Sanger
15. jan.3 min lesing

Caroline Henneman – PassaSports
P assaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it...
DVJ Research Group
10. jan.6 min lesing

Breaking Through the Ceiling: How OpenAI's O-Series Implements reinforcement learning in LLMS
What if the limits of AI weren’t limits at all, but merely symptoms of used methods? The traditional approach to training large language...
Dennis Hulsebos
3. jan.4 min lesing

Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
DVJ Research Group
3. jan.5 min lesing


DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...
DVJ Research Group
30. des. 20242 min lesing


Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...
DVJ Research Group
20. des. 20244 min lesing
bottom of page