Journey of Vanessa Tapken: From a Researcher to a Director

Vanessa Tapken started her career as a Research Expert at DVJ in March 2020. “As a marketing researcher, you work on various projects which help clients grow their brand. For instance by pre-testing media campaigns and improving their effectiveness on customer behaviour. Besides setting up and coordinating numerous projects, I really like to analyse and interpret data to provide insightful recommendations on how brands can be (even) more successful.

I am eager to fine-tune the necessary skill set.

Quick career growth

After only 1,5 years, I got an amazing opportunity to develop my career in this fast-growing organization. I became a Team Lead at the office in Utrecht, a position in which I am managing and coaching a team of researchers. With the help of other managers, I quickly adapted to my new responsibilities, and I am eager to fine-tune the necessary skill set. Since July 2023, I have been appointed one of three Research Directors within a new organisational structure. I am really happy with that next step in my career because now I will focus my attention primarily on what excites me the most: Creating a workplace in which there is space and the necessary support to thrive & grow.

On top of that, I have the honour to lead the global team which has the additional benefit of working on (and with) big brands like Philips and Paramount+. Together with a team of driven researchers from numerous backgrounds and countries, I am excited for what’s to come.”

Do you have the ambition to grow just like me?

Because at DVJ we grow fast, we are always looking for new people with the same passion and drive we have. Do you want to work for great international brands together with an inspiring team of like-minded colleagues? Check out the job opportunities and other stories and apply. And who knows – maybe we will work together on cool projects in the near future.