Ranking the CSR efforts of Swedish electronics brands

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN SWEDEN

The practice of Corporate Social Responsibility (CSR) has become a compelling strategy for many brands and industries to make meaningful contributions to society and the environment, while simultaneously solidifying their brand reputation and nurturing customer loyalty. And electronic device brands in Sweden are no exception. Extensive research reveals that both customers and marketers hold a more favourable perception of electronic device brands that prioritize CSR, particularly those producing eco-friendly initiatives.

So which electronic device brands in Sweden are addressed as best CSR performers? This is one of the questions in the European CSR Brand Growth Study by DVJ Insights among more than 2,900 marketers in 11 countries, and more than 3,000 consumers in Europe, distinguishing successful companies (winners) from less performing ones (losers) concerning CSR’s role in brand growth.

WINNING INITIATIVES IN CSR

Electronic device brands that outperform competitors by applying CSR initiatives, mainly focus their activities on employee satisfaction such as securing workplace safety (70%), data privacy security (61%), diversity among employees (60%) and fair wages (58%); as well as sustainability-oriented initiatives such as environmentally friendly production (67%) and recycling (60%).

LEADING ELECTRONIC DEVICE BRANDS IN CORPORATE SOCIAL RESPONSIBILITY 

When Swedish marketers and consumers think about electronic device companies that are greatly contributing to society and engaging in CSR activities, two dominant brands that often come to mind are Apple and Samsung. Apple has a slightly more dominant place in the minds of marketers compared to consumers when it comes to CSR.

FULL INSIGHT INTO THE CSR BRAND GROWTH REPORT?

Want to learn more about brand growth and corporate social responsibility in Europe and Sweden from the perspectives of marketers and consumers? The Swedish CSR report lists among others the top three companies in Sweden that excel in CSR initiatives, including insights into the food, home appliances, and banking industries.