top of page

Generational Differences in Television Advertisement Engagement and Avoidance

DVJ Research Group

4 feb5 minuten om te lezen

A split-screen image showing 1950s viewers engaged with a black-and-white TV and a modern young man focused on his smartphone, highlighting generational shifts in media consumption.

Wil je meer lezen?

Abonneer je op dvj-insights.com om deze exclusieve post te kunnen blijven lezen.

Gerelateerde posts

Alles weergeven

Shopping behaviour in the grocery retail market: the role of shopping trip types

Shopping behaviour in the grocery retail market: the role of shopping trip types

Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights

Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights

Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness

Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness

bottom of page