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Jori van de Spijker
Global Head of Brand & Communications
Meer acties
Profiel
Lid sinds: 3 dec 2024
Overzicht
Bio
Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands.
E-mailadres
jori.van.de.spijker@dvj-insights.com
Posts (4)
5 mrt 2025 ∙ 5 min.
Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...
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18 feb 2025 ∙ 3 min.
Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...
4
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2 dec 2024 ∙ 4 min.
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...
8
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30 sep 2024 ∙ 3 min.
The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...
4
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