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Lid sinds: 16 nov 2023
Posts (24)

3 feb 2025 ∙ 5 min.
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...
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31 jan 2025 ∙ 4 min.
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...
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17 jan 2025 ∙ 5 min.
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...
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9 jan 2025 ∙ 6 min.
Caroline Henneman – PassaSports
PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...
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2 jan 2025 ∙ 5 min.
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...
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29 dec 2024 ∙ 2 min.
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...
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19 dec 2024 ∙ 4 min.
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...
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12 dec 2024 ∙ 6 min.
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...
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5 dec 2024 ∙ 4 min.
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...
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28 nov 2024 ∙ 5 min.
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...
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27 nov 2024 ∙ 1 min.
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...
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26 nov 2024 ∙ 5 min.
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...
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21 nov 2024 ∙ 5 min.
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...
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18 nov 2024 ∙ 9 min.
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...
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14 nov 2024 ∙ 4 min.
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...
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3 nov 2024 ∙ 3 min.
DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024 – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...
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31 okt 2024 ∙ 4 min.
Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...
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24 okt 2024 ∙ 4 min.
Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...
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29 sep 2024 ∙ 5 min.
Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...
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15 jul 2024 ∙ 3 min.
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...
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15 jul 2024 ∙ 4 min.
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...
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19 feb 2023 ∙ 7 min.
Nieuwe kansen voor merken door CEP's
Doel van het project: Veel bekende merken zoeken naar manieren om hun merk te ontwikkelen en meer market share te genereren. Vaak is de...
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5 okt 2021 ∙ 3 min.
AI inzetten om CEP’s te ontdekken
Uitdaging van de klant Voor veel merken zijn Category Entry Points een belangrijk hulpmiddel voor merkengroei. Inzicht in wat mensen aan...
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4 mei 2021 ∙ 3 min.
Verbetering van Mental Market Share door Category Entry Points
Uitdaging van de klant Onze klant, een wereldwijde producent in de FMCG-sector, stelt jaarlijks ambitieuze groeidoelen voor zijn snoep-...
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