top of page

DVJ Research Group

Meer acties

Profiel

Lid sinds: 16 nov 2023

Posts (24)

3 feb 20255 min.
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

5
0
31 jan 20254 min.
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

11
0
17 jan 20255 min.
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

5
0
9 jan 20256 min.
Caroline Henneman – PassaSports
PassaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it has...

12
0
2 jan 20255 min.
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

1
0
29 dec 20242 min.
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...

0
0
19 dec 20244 min.
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

1
0
12 dec 20246 min.
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

0
0
5 dec 20244 min.
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

0
0
28 nov 20245 min.
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

3
0
27 nov 20241 min.
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

0
0
26 nov 20245 min.
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

2
0
21 nov 20245 min.
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

0
0
18 nov 20249 min.
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

8
0
14 nov 20244 min.
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

0
0
3 nov 20243 min.
DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

5
0
31 okt 20244 min.
Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

0
0
24 okt 20244 min.
Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

2
0
29 sep 20245 min.
Shopping behaviour in the grocery retail market: the role of shopping trip types
Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

1
0
15 jul 20243 min.
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

4
0
15 jul 20244 min.
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

3
0
19 feb 20237 min.
Nieuwe kansen voor merken door CEP's
Doel van het project:  Veel bekende merken zoeken naar manieren om hun merk te ontwikkelen en meer market share te genereren. Vaak is de...

197
0
5 okt 20213 min.
AI inzetten om CEP’s te ontdekken
Uitdaging van de klant Voor veel merken zijn Category Entry Points een belangrijk hulpmiddel voor merkengroei. Inzicht in wat mensen aan...

106
0
4 mei 20213 min.
Verbetering van Mental Market Share door Category Entry Points
Uitdaging van de klant Onze klant, een wereldwijde producent in de FMCG-sector, stelt jaarlijks ambitieuze groeidoelen voor zijn snoep-...

7
0
bottom of page