Martin Hellich joins DVJ Insights as Head of Brand & Innovation, aiming to amplify marketing research excellence

Hamburg, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research agency, is proud to announce the arrival of Martin Hellich as the new Head of the Innovation Domain. This strategic step comes at a time when DVJ Insights is experiencing continuous growth, both in market presence and internal capabilities, highlighting its commitment to enhancing client-focused research solutions.

EXPANDING EXPERTISE IN KEY DOMAINS

As DVJ Insights continues its rapid expansion, the need for specialised knowledge in consumer behaviour, innovation, and brand strategy has never been more critical. Martin Hellich joins the management team with a wealth of experience, bringing over 20 years of management, insights and innovation to the table. His expertise will be instrumental in keeping DVJ ahead of the competition regarding innovative approaches and implemented to the wide offer of solutions, in the ever-evolving industry.

INNOVATION AS A DRIVER FOR GROWTH

Having been in the market research industry for more than 20 years, Martin builds on a broad spectrum of experiences. Before joining DVJ, he worked for Kantar in Germany and Spain as well as for Ipsos in Germany. Most of his expertise lies in Marketing research as well as CX. He acted in various roles ranging from management positions to client-facing ones. At DVJ Insights Martin helps to drive the business in the Brand & Innovation Domain.

Marieke van Echtelt, Managing Director at DVJ Insights, remarks on the strategic enhancements within the organisation: “Our growth trajectory demands an evolution in how we manage knowledge and develop our teams. Martin´s arrival is a key part of this process, ensuring that we continue to deliver the high-quality, impactful research our clients expect from us.”

MARTIN HELLICH´S FIRST IMPRESSIONS OF DVJ INSIGHTS

“I am impressed by the amazing growth of DVJ Insights, which is founded in a great working model that resonates well with so many clients. I am eager to contribute to continuing this growth and am looking forward to working with so many great colleagues as well as clients.”