DVJ Insights appoints Léonie Koning as Global Commercial Director

London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the appointment of Léonie Koning as Global Commercial Director starting 1^st of January 2025. This strategic addition strengthens DVJ’s commitment to fostering deeper client relationships, supporting international growth, and advancing its mission to be the trusted partner for brands worldwide.

Léonie joins DVJ Insights with distinguished experience in market research, strategy and leadership. As CEO of the media agency Initiative Netherlands and later President of Initiative EMEA, she led transformative initiatives that expanded the business across the region and fostered a culture of innovation and excellence. Known for her inclusive leadership style, positive energy, and ability to foster growth in people and organisations, her expertise aligns seamlessly with DVJ’s vision and values.

DVJ Insights prides itself on its unique culture that connects teams across multiple international offices, fostering collaboration and shared ambitions. In 2024, DVJ Insights received its 7th consecutive FD Gazelle award, marking a decade of organic growth. With Léonie’s appointment, DVJ aims to integrate its global operations further, enhancing client relationships and ensuring the company’s continued growth in marketing research and analytics.

Léonie Koning: “For my next role I decided I wanted to work for a privately-owned business, with an entrepreneurial, innovation-driven spirit and a huge focus on quality. Starting at the first coffee meeting it feels like a great match therefore I am very excited to join DVJ Insights as Global Commercial Director and contribute to their growth ambitions, both nationally and globally. I am very much looking forward to working with the talented DVJ Insights team.”

Marieke van Echtelt – Global Managing Director, DVJ Insights: “We are delighted to welcome Léonie to the team. Her extensive experience in leading high-performing teams and successfully growing businesses aligns perfectly with our vision for DVJ Insights. DVJ’s growth story has been defined by its strong focus on quality, client-centric solutions, and the ability to adapt to an ever-changing market landscape. The addition of Léonie to the management team will further enable us to strengthen our global strategy, build on our international connections, and ensure we continue to provide exceptional value to our clients worldwide.”

About DVJ Insights

DVJ Insights is a leading marketing research and analytics agency known for its commitment to Brand Growth. The combination of quality, added value and passion ensures that DVJ Insights helps companies improve communication, build stronger brands, introduce more innovative products and services and gain a deeper understanding of consumer behaviour. DVJ Insights is highly regarded for its innovative approach, achieved through close collaboration with industry practitioners and scientific institutions, as well as its genuine willingness to listen to clients’ needs.

Media spokesperson:
Dijana Justic, Global Director of Marketing Communication, +31(0)6 51 23 25 76
dijana.justic@dvjresearchgroup.com

Other Press questions:
Nicole Hagen, Senior Marketing Communication Manager, +31 (0)6 82 05 29 33
nicole.hagen@dvjresearchgroup.com