DOWNLOAD THE STUDY
The results of the study among 2,300 marketers and insights professionals across Europe is now available to download. This year’s theme: the role of the Moment of Truth in brand growth.
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Learn what sets the winners apart
DVJ Insights’ Brand Growth Study consists of both quantitative, and qualitative research. The quantitative survey among marketers and insights managers is conducted in over 10 European countries, among 2,300 professionals. In addition to this quantitative research, DVJ Insights conducts hundreds of vision interviews throughout the year with Chief Marketing Officers and Insights Managers about what is happening in practice. The theme for this year is the role of the Moment of Truth in Brand Growth.
This year’s study shares how marketers define the Moment of Truth and what the most important KPIs and drivers are for brand growth. But it also looks at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The goal of the study is to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win in the hearts and minds of consumers, and share key ingredients for a winning brand strategy.
Book a free session
DVJ Insights regularly organises sessions to share the winning strategies and insights obtained from both the qualitative and quantitative studies conducted on brand growth. These sessions are held in our offices in Utrecht, London and Hamburg, but can also take place in-house or online.
Study 2021: Data-driven decision making
Last year’s study dived into the role of Data-Driven Decision Making in brand growth. Just like this year, the study was held among 2,000 marketers and insights managers across 10 countries in Europe. Head to the page to download the 2021 Brand Growth Study Report.