Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...