It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...