Beyond AI solutions: DVJ Insights´ strategy for AI integration and team empowerment

The most common mistake in AI innovation is focusing solely on AI applications rather than AI integration. At DVJ-Insights, we understand this difference, which is why we use AI for much more than just data; we use AI as a catalyst to amplify our collective knowledge, revolutionising our way of working. At the centre of this revolution, we are focusing on using AI to enhance the way of collective learning within the organisation. We use it in data collection to better understand the respondent. We use it to gain more insights from the collected data and link this to our organisation’s collective knowledge to obtain better insights and client communications. The main theme in this new form of working is to enhance, not replace, people’s abilities.

THE NEXT CHAPTER OF COLLECTIVE LEARNING HAS ARRIVED

Collective learning is what differentiates us from other species in this world. Because we have developed intricate, difficult language, we can explain our concepts and understandings better to each other and enhance our understanding of concepts and the world.

We are constantly innovating our way of collective learning. It began with spoken language, which enabled us to explain concepts better and faster by communicating with each other. This gradually evolved into the realm of written communication. By writing understandings in a book, one person could explain a concept to multiple people at once without needing to be present. This was the start of documented data. The data in books expanded to libraries, and eventually, these libraries of books were uploaded onto the internet.

The internet created a way of making libraries of data accessible by connecting devices that could communicate with each other. Data became an even more intricate and complicated form of language used by computers to communicate. With the arrival of AI, computers can now also write and read. The next chapter of collective learning has arrived, and it has taken the world by storm.

HOW DVJ EMBRACES THIS NEW CHAPTER

At DVJ, we noticed that AI is a way to communicate and share insights more effectively. Consequently, we’ve focused on making tools available that help our entire team access our created content, knowledge, and insights more effectively, while also empathising with the team to tailor these tools to their needs. We achieved this by exploring the best AI tools for our research, including the introduction of Smart Probe.

This tool helps us implement the power of conversational AI into our surveys, enabling us to communicate with respondents more effectively, thereby understanding them better and gaining deeper insights. Additionally, we’ve implemented tools that assist researchers in tagging sentiments in open-ended answers and understanding the data before conducting our specialised analyses.

However, the foundation of all these solutions was mapping out the needs of our teams. This involved scheduling sit-downs to better understand their needs and brainstorming possible solutions to assist them. Eventually, we developed a diverse group of solutions ranging from personalised, secure ChatGPT premium accounts to Python or R scripts, optimised with the use of AI. These scripts are specifically designed to help our team create better, more project-specific analyses that understand the context of the data. All of these solutions are aimed at bringing the knowledge of individual team members closer to the collective knowledge of DVJ.

MAPPING OUR AI ADVENTURE – WHAT WILL BE THE NEXT STEP?

As we continue to pave the way in integrating AI into our workflow, our next newsletter will reflect on the process of creating an AI-centric atmosphere at DVJ. This innovative environment not only embraces AI technology but also thrives on the collective experience of our team.

We’ll explore how we foster a collaborative space where everyone, from tech-savvy analysts to curious beginners, utilises AI to enhance their work. Embracing AI at DVJ isn’t just about keeping up with the times; it’s about setting a precedent for the future of market research, urging others to follow our lead.