Adrian Sanger as new Head of Shopper Domain to elevate marketing research excellence

London, May 1 – With a significant goal to expand its leadership and deepen domain expertise, DVJ Insights, a leading marketing research agency, is proud to announce the arrival of Adrian Sanger as the new Head of Shopper Domain. This strategic step comes at a time when DVJ Insights is experiencing continuous growth, both in market presence and internal capabilities, highlighting its commitment to enhancing client-focused research solutions.

EXPANDING EXPERTISE IN KEY DOMAINS

As DVJ Insights continues its rapid expansion, the need for specialised knowledge in shopper behaviour, innovation, and brand strategy has never been more critical. Adrian Sanger joins the team with a wealth of experience, bringing over 25 years of insights and innovation to the table. His expertise will be instrumental in steering DVJ Insights towards new horizons of shopper understanding and engagement.

A NEW CHAPTER IN SHOPPER INSIGHTS

Adrian is appreciated in the industry for his innovative research approach, leveraging AI and behavioural science to uncover deeper insights into shopper behaviour. His leadership is expected to drive DVJ’s Shopper domain to the forefront of marketing research, focusing on creating impactful solutions that foster brand growth and deeper consumer connections.

Marieke van Echtelt, Managing Director at DVJ Insights, remarks on the strategic enhancements within the organisation: “Our growth trajectory demands an evolution in how we manage knowledge and develop our teams. Adrian’s arrival is a key part of this process, ensuring that we continue to deliver the high-quality, impactful research our clients expect from us.”

ADRIAN SANGER’S VISION FOR DVJ INSIGHTS

“I’m thrilled to join DVJ Insights at this exciting moment. This represents a bold step forward in unlocking the secrets of shopper behaviour, a crucial driver of brand growth. I admire DVJ’s evidence-based and data-driven approach and look forward to collaborating with the talented DVJ team to write the next chapter in shopper understanding,” shares Adrian.