Introduction to DVJ Insights
DVJ Insights, which opened an office in London last year, has appointed Simon McDonald as its Managing Director in the UK following a successful 50% increase in revenues in 2015, to work alongside existing Commercial Director Roy Patel. He is tasked with increasing its presence in the UK market. DVJ is known for its innovative approach in helping companies grow their brands using Mass Qualitative and Story-Telling techniques, working closely with marketers to help brands grow. Simon has worked previously for InSites Consulting in the UK, ran the insight team at Financial Times and was a Director at Ipsos as well as running his own research consultancy.