Introducing DVJ Insights & Simon McDonald

Introduction to DVJ Insights

DVJ Insights, which opened an office in London last year, has appointed Simon McDonald as its Managing Director in the UK following a successful 50% increase in revenues in 2015, to work alongside existing Commercial Director Roy Patel. He is tasked with increasing its presence in the UK market. DVJ is known for its innovative approach in helping companies grow their brands using Mass Qualitative and Story-Telling techniques, working closely with marketers to help brands grow. Simon has worked previously for InSites Consulting in the UK, ran the insight team at Financial Times and was a Director at Ipsos as well as running his own research consultancy.

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Meet us at Marketing Week Live this April!

We will be exhibiting at the Marketing Week Live Show on 27 – 28th April at London Olympia, where we will be showcasing our latest Reality Analytics tool to allow brands to track creative, brand and optimise media spend. We are also speaking at the event together with PPG. To register for a free ticket to the exhibition, please click here.


About DVJ Insights

  • We are a fast growing (>50% revenue in 2015) company.
  • Offices in UK and Netherlands and coverage for Europe. Conducted research in over 40 countries last year.
  • We have been awarded with the highest quality ISO certification for our processes and panels.
  • Our CEO Lucas Hulsebos has been awarded with the Researcher of the Year award twice, most recently in 2015.
  • Our three business units, Consumer Brands, Healthcare and Media & Entertainment work closely together to address new market developments.

Introducing the DVJ Principles for Growth

Growth is the number one KPI for brands. But in the research world, we see common mistakes and incorrect assumptions which hamper our ability to help brands grow.

In response to these mistakes, DVJ have introduced the Principles for Growthwhich will help brands overcome these common errors in the research and marketing world. Over the coming weeks we will expand on different areas of our tool box which help brands to grow.

Read more about our Principles for Growth


We are here, and ready for business. We would love to come and talk to about some of our solutions in mass qualitative research and analytics. For further information or a follow up meeting, please contact

Simon McDonald, Managing Director, UK
simon.mcdonald@dvj-insights.com
+44 (0)7870 265 819

Roy Patel, Commercial Director
roy.patel@dvj-insights.com
+44 (0)7725 147464info@dvj-insights.com

Copyright © 2016 DVJ Insights.

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