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Les Binet keynote speaker for DVJ Insights

May 14th, 2018|

On the 4th of October Les Binet will attend our Brand Growth Event in the Netherlands as a keynote speaker. Les is Head of Effectiveness of adam&eveDDB and recognised as an expert in econometrics. He has won more effectiveness awards than anyone else in the UK. In 2014, the IPA awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements. […]

DVJ Insights nominated for MOA Agency of the Year

April 13th, 2018|

We are delighted to announce that DVJ Insights has been nominated for the 'Marketing Research & Analytics Agency of the Year' award for the second year in succession. This prestigious [...]

Sky and DVJ Insights at the Insight Show

April 6th, 2018|

In March, we were presenting at the Insight Show in London with Trevor Roberts, Head of Insight at Sky, TV Products. The slides are attached below. At DVJ we have proven that advertising testing is vital to optimise campaigns, and deliver effectiveness. Tests have shown that the best performing ads need 300 fewer GRPS to be successful in market than the worst performing ads. […]

Marieke van Echtelt will be the first MD at DVJ Insights

March 1st, 2018|

As of 1 March, Marieke van Echtelt will assume the position of new Managing Director at DVJ Insights and Novio Research in the Netherlands. This new position is necessary to [...]

Let’s raise a glass to the resurgence of alcohol

February 14th, 2018|

By Tom Mabon – DVJ Insights UK Anyone who has been on news websites or social networks in the last year, will have seen a dramatic rise in the headlines stating that certain activities were in decline, or in more sensational articles, maybe even dead. There’s even a suggested Google search of “millennials are killing”, a search which generates 2.1 million results, and proclaims the death of everything from bars of soap to playing golf. According to recent press, the current topic lying in the path of this destructive trend is the consumption of alcohol. A threat that I was very concerned about. […]

A plea: Stop comparing rhinos with unicorns

October 19th, 2017|

By: Tom Mabon Now, I know that ad pre-testing is nothing new. And that in a world where it’s imperative to write current and relevant content it may [...]

BrandReality; understand the power of the brand through insights on the Category Entry Points

July 11th, 2017|

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: the motives that play a [...]

Natural Exposure to Advertising Should be the Default Mode for Testing

July 6th, 2017|

Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers reactions? Imagine the scenario. You [...]

DVJ Storybooks: A great addition to our current portfolio

June 14th, 2017|

What's the point of great research if no one ever reads it? Bring your insights to life, spread the word, create internal leverage and extend the shelf life with storybooks. [...]

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