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Marieke van Echtelt will be the first MD at DVJ Insights

March 1st, 2018|

As of 1 March, Marieke van Echtelt will assume the position of new Managing Director at DVJ Insights and Novio Research in the Netherlands. This new position is necessary to [...]

Let’s raise a glass to the resurgence of alcohol

February 14th, 2018|

By Tom Mabon – DVJ Insights UK Anyone who has been on news websites or social networks in the last year, will have seen a dramatic rise in the headlines stating that certain activities were in decline, or in more sensational articles, maybe even dead. There’s even a suggested Google search of “millennials are killing”, a search which generates 2.1 million results, and proclaims the death of everything from bars of soap to playing golf. According to recent press, the current topic lying in the path of this destructive trend is the consumption of alcohol. A threat that I was very concerned about. […]

A plea: Stop comparing rhinos with unicorns

October 19th, 2017|

By: Tom Mabon Now, I know that ad pre-testing is nothing new. And that in a world where it’s imperative to write current and relevant content it may [...]

BrandReality; understand the power of the brand through insights on the Category Entry Points

July 11th, 2017|

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: the motives that play a [...]

Natural Exposure to Advertising Should be the Default Mode for Testing

July 6th, 2017|

Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers reactions? Imagine the scenario. You [...]

DVJ Storybooks: A great addition to our current portfolio

June 14th, 2017|

What's the point of great research if no one ever reads it? Bring your insights to life, spread the word, create internal leverage and extend the shelf life with storybooks. [...]

In the land of the blind, the map reader is King

May 18th, 2017|

By Tom Mabon   Like most of you reading this, I believe that there is a link between brand advertising and sales.  After all, it’s what has created many of [...]

The new Toblerone: “Might as well make it a regular chocolate bar…”

December 9th, 2016|

  Toblerone is an iconic brand that, since its emergence in 1908, has held its triangular shape. According to legend, this shape was inspired by the Matterhorn Theodor Tobler had [...]

Story telling and free association

April 26th, 2016|

On the Insight show we are presenting how PPG Coatings has turned their innovation cycle into a more consumer centric approach. The key to this is listening better to the [...]

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