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Jean Mineur Mediavision and DVJ Insights will measure the impact of cinema advertising

To understand more about the impact of cinema advertising, Jean Mineur Mediavision and DVJ Insights will collaborate in the development new research program. In this global research program, we will [...]

Workshop DVJ at EphMRA conference 2015

After giving presentations on the MIE and the Insights Innovation Exchange (IIeX), DVJ Insights will be speaking on the largest European pharmaceutical marketing research conference: the EphMRA. On wednesday, 24th [...]

Press Release – DVJ Insights Opens London Office

View or download our press release here (pdf file): Press Release - DVJ Insights Opens London Office Our UK address is: DVJ Insights 104d St Johns Street London EC1M 4EH

Why Forced Exposure will lead to the wrong diagnostics

An ad cannot create any effect if it is not processed. And besides that, an ad cannot create impact if the ad is not correctly linked to the brand. In [...]

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