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What is the best kpi for measuring media?

December 27th, 2018|

Case Study - Validating RPS compared to expenditures and GRP’s   In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We found [...]

Top and Tail Media Buys

December 6th, 2018|

Column Simon McDonald – Managing Director UK   Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where the [...]

Conquering the land of CEP’s

December 5th, 2018|

Blog Roderik Sorbi – Senior Consultant   Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or you’re [...]

RPS+ Creative element

December 3rd, 2018|

Case Study - Can we integrate the creative strength in media optimization?   DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The Reality [...]

Standing out through the creative strength of a campaign

November 29th, 2018|

Blog Marian Cammaert – Client Consultant   The creative strength of a commercial is important. That’s something you don’t have to convince me of anymore. For years I have been [...]

The success story

November 1st, 2018|

Column Marieke van Echtelt - Managing Director DVJ Insights Let me introduce myself a bit more. I love working with complex (strategic) questions, and I love working with development. After years [...]

DVJ Insights is FD Gazellen 2018

October 29th, 2018|

FD Gazellen: the awards for the fastest growing companies in The Netherlands Utrecht, October 29th, 2018. De FD Gazellen Awards are rewarded to Dutch companies that have grown at least [...]

“The holy grail” in media

October 25th, 2018|

Blog Lucas Hulsebos - CEO DVJ Insights   As a marketing research company, we pay close attention to the findings from academic studies. These studies have identified mistakes that a lot [...]

DVJ Insights winner of the Dutch MOAward!

June 7th, 2018|

Yesterday evening it was finally time for the MOAwards 2018 awards ceremony. DVJ Insights was well represented with two nominations and eventually won the MOAward for ‘The best Marketing Research & Analytics agency of the year’. […]

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