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Does Ideal Boilers’ recent advert with Blue create One Love for the brand?

February 21st, 2019|

Blog Tom Mabon – Client Consultant   Brands using celebrities in advertising is an established principle.  In more recent times it’s been Sky Q partnering with Idris Elba or Vodafone [...]

The gap between science and marketing

February 19th, 2019|

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the world’s [...]

What makes TV commercials effective?

February 19th, 2019|

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to learn [...]

DVJ Insights presented 4 workshops at MIE 2019

February 8th, 2019|

DVJ Insights was represented at MIE 2019 with 4 presentations in the Netherlands, Utrecht.  The presentations were on both days of the congress, Wednesday the 6th and Thursday the 7th [...]

Top 7 KPI’s that drive brand impact

January 17th, 2019|

Article - Which KPI’s contribute the most to an effective TVC?   As a marketing research company, we don’t just conduct studies for clients. We use our research to learn [...]

Do better!

January 17th, 2019|

Column Lucas Hulsebos – CEO DVJ Insights   It will be difficult for us to top 2018. A year where DVJ Insights won a lot of prizes due to our [...]

RPS+ PR

January 3rd, 2019|

Case Study - Can we integrate PR when measuring the effectiveness of media? “We were able to gain an even better insight in the impact of our media by not [...]

What is the best kpi for measuring media?

December 27th, 2018|

Case Study - Validating RPS compared to expenditures and GRP’s   In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We found [...]

Top and Tail Media Buys

December 6th, 2018|

Column Simon McDonald – Managing Director UK   Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where the [...]

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