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4 Steps to secure your position in-store in today’s hybrid retailing

March 21st, 2019|

Blog Roderik Sorbi – Senior Consultant   We all know e-retailing has been around for years, but has recently grown extensively through new providers, while existing formulas are also pushing [...]

The Insight Show: our key take-outs

March 20th, 2019|

Blog Lauren Strain – Research Expert UK   The annual Insight Show was held on the 6th and 7th of March at London’s Kensington Olympia. DVJ Insights was in attendance, [...]

Which content characteristics of TV commercials influence brand impact?

March 14th, 2019|

As a marketing research company, we don’t just conduct studies for clients. We use our research to learn from our own insights. Over the years, we have tested hundreds of [...]

In-Store Experience Concept Test

March 14th, 2019|

Case Study - How can we activate the target group towards shopping in-store?   Client’s challenge Over the past few years there has been a shift in the world of [...]

University of Groningen and DVJ Insights strengthen their partnership

February 28th, 2019|

Utrecht 28th of February 2019, the University of Groningen – department Marketing of the Faculty Economics and Business Administration – and DVJ Insights are strengthening their partnership. This year a [...]

Does Ideal Boilers’ recent advert with Blue create One Love for the brand?

February 21st, 2019|

Blog Tom Mabon – Client Consultant   Brands using celebrities in advertising is an established principle.  In more recent times it’s been Sky Q partnering with Idris Elba or Vodafone [...]

The gap between science and marketing

February 19th, 2019|

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the world’s [...]

What makes TV commercials effective?

February 19th, 2019|

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to learn [...]

DVJ Insights presented 4 workshops at MIE 2019

February 8th, 2019|

DVJ Insights was represented at MIE 2019 with 4 presentations in the Netherlands, Utrecht.  The presentations were on both days of the congress, Wednesday the 6th and Thursday the 7th [...]

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