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The biggest threat to ROI: the problem with fast and agile testing

Blog Lucas Hulsebos - CEO DVJ Insights & Arjen van Duijvenbode - Senior Consultant easy2survey   Last week we presented at the Research and Results conference about how to improve [...]

“The holy grail” in media

Blog Lucas Hulsebos - CEO DVJ Insights   As a marketing research company, we pay close attention to the findings from academic studies. These studies have identified mistakes that a lot [...]

DVJ Insights winner of the Dutch MOAward!

Yesterday evening it was finally time for the MOAwards 2018 awards ceremony. DVJ Insights was well represented with two nominations and eventually won the MOAward for ‘The best Marketing Research & Analytics agency of the year’. […]

Les Binet keynote speaker for DVJ Insights

On the 4th of October Les Binet will attend on our Brand Growth Event in the Netherlands as a keynote speaker. Les is Head of Effectiveness of adam&eveDDB and recognised as an expert in econometrics. He has won more effectiveness awards than anyone else in the UK. In 2014, the IPA awarded him The President’s Medal, the highest honour it can bestow, in recognition of his achievements. […]

DVJ Insights nominated for MOA Agency of the Year

We are delighted to announce that DVJ Insights has been nominated for the 'Marketing Research & Analytics Agency of the Year' award for the second year in succession. This prestigious [...]

Sky and DVJ Insights at the Insight Show

In March, we were presenting at the Insight Show in London with Trevor Roberts, Head of Insight at Sky, TV Products. The slides are attached below. At DVJ we have proven that advertising testing is vital to optimise campaigns, and deliver effectiveness. Tests have shown that the best performing ads need 300 fewer GRPS to be successful in market than the worst performing ads. […]

Marieke van Echtelt will be the first MD at DVJ Insights

As of 1 March, Marieke van Echtelt will assume the position of new Managing Director at DVJ Insights and Novio Research in the Netherlands. This new position is necessary to [...]

Let’s raise a glass to the resurgence of alcohol

By Tom Mabon – DVJ Insights UK Anyone who has been on news websites or social networks in the last year, will have seen a dramatic rise in the headlines stating that certain activities were in decline, or in more sensational articles, maybe even dead. There’s even a suggested Google search of “millennials are killing”, a search which generates 2.1 million results, and proclaims the death of everything from bars of soap to playing golf. According to recent press, the current topic lying in the path of this destructive trend is the consumption of alcohol. A threat that I was very concerned about. […]

A plea: Stop comparing rhinos with unicorns

By: Tom Mabon Now, I know that ad pre-testing is nothing new. And that in a world where it’s imperative to write current and relevant content it may [...]

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