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DVJ’s Summer Suitcase

September 5th, 2019|

Column Marieke van Echtelt – Managing Director Summer is often a time of reflection. But while I was ticking off my packing checklist a couple of weeks ago, plans for [...]

You don’t fool me! Do you?

September 3rd, 2019|

Blog Lisette Kruizinga-de Vries – Methodologist A couple of years ago, DVJ Insights collected data for a study on the effects of native advertising. Now, after some years, the article [...]

How can we generate new insights based on existing data?

July 18th, 2019|

Case Study – Integrating data in tracking   Client’s challenge There’s a discussion going on between data sources and questionnaires. Most of the time the people involved with questionnaires are researchers [...]

Data, data and even more data

July 17th, 2019|

Column Lucas Hulsebos – CEO DVJ Insights These past few years we have taken over many trackers at DVJ Insights. An exciting process for us, but above all for our [...]

The real danger of always-on: being always-off

July 9th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   These last couple of years we have seen many advertisers switch to an always-on strategy. Bursting seems to [...]

The role of mobile in the customer journey; just another device or game changer?

June 4th, 2019|

Perspectives from science and practice Blog Jelle Quak – Director Center of Expertise   On May 16th, DVJ Insights attended the Spring Seminar ‘Online search behaviour’ of the Customer Insights [...]

Packaging: The world of frictions and rituals

May 28th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   Packaging is a strange thing. Opening is sometimes impossible, while others are barely keeping the product together. And then we have the [...]

The role of data in market research

May 14th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   As Insights professionals we live in the most exciting of times. There is more data available than ever [...]

The climate is changing: where have all the marketers gone?

May 8th, 2019|

Column Ronald Jansen – Consulting Partner   Recently the Top 100 Dutch Marketers was published. For years The Top 100 has been a great overview from Adformatie of the current [...]

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