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BrandReality; understand the power of the brand through insights on the Category Entry Points

In the second book in the ‘How Brands Grow’-series, Byron Sharp and Jenni Romaniuk describe the relevance of Category Entry Points, or in other words: the motives that play a [...]

Natural Exposure to Advertising Should be the Default Mode for Testing

Advertising avoidance is the default for most consumers. So why do most copy testing methods insist on forcing exposure to adverts, and then measuring consumers reactions? Imagine the scenario. You [...]

DVJ Storybooks: A great addition to our current portfolio

What's the point of great research if no one ever reads it? Bring your insights to life, spread the word, create internal leverage and extend the shelf life with storybooks. [...]

In the land of the blind, the map reader is King

By Tom Mabon   Like most of you reading this, I believe that there is a link between brand advertising and sales.  After all, it’s what has created many of [...]

The new Toblerone: “Might as well make it a regular chocolate bar…”

  Toblerone is an iconic brand that, since its emergence in 1908, has held its triangular shape. According to legend, this shape was inspired by the Matterhorn Theodor Tobler had [...]

Story telling and free association

On the Insight show we are presenting how PPG Coatings has turned their innovation cycle into a more consumer centric approach. The key to this is listening better to the [...]

Newsletter: Introducing DVJ Insights & Simon McDonald

Introducing DVJ Insights & Simon McDonald Introduction to DVJ Insights DVJ Insights, which opened an office in London last year, has appointed Simon McDonald as its Managing Director in the [...]

Lucas wins the MOAward for the second time

Wednesday June 10th it was announced that Lucas won his second MOAward for researcher of the year. It goes without saying that we are all very proud of his achievement. [...]

Yes, we are nominated!

The branche organisation for Market Research (MOA) announced today that Lucas Hulsebos – CEO of DVJ Insights – has been nominated for a MOAward in the category: Agency Researcher of [...]

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